The vision and dream behind Camp Jonas is all about you.

Back in 2015 I won a ticket to Way Up North, in Stockholm.

That experience started a change within me. My vision became all about you instead.

Slowly I gave up my naive, and selfish dream of becoming a rock-star-photographer.

I realised that it never had been about me. It had always been about the people around me.

I want to show creative entrepreneurs the way to always be confident and proud of their work and make a living out of their art.

That’s my dream!

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